Bringing Bike Infrastructure to Your Business: The Ultimate Guide

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Bringing Bike Infrastructure to Your Business: The Ultimate Guide
Added on April 30, 2025 by Hampton Roads Transit/goCommute to Chamber Voices

Bringing Bike Infrastructure to Your Business: The Ultimate Guide

So, you’re thinking about bringing bike infrastructure to your business. Not only is it a nod to sustainability, but it’s also a fantastic way to boost employee morale, health and even your bottom line. Here’s how you can make your business a haven for cyclists and why it’s a win-win for everyone.

Source: Unsplash.com/Heybike

Why Bike Infrastructure Matters

Implementing bike-friendly amenities isn’t just about keeping up with the times; it’s about creating a vibrant, healthy and efficient workplace. Here are some key reasons why your office should have bike parking and other bike infrastructure:

  1. Healthier, Happier Employees

Encouraging cycling to work can have profound health benefits. Regular cyclists often experience improved cardiovascular health, reduced stress levels and increased overall well-being. Plus, a little exercise before work can boost energy and productivity throughout the day. When your employees feel good, they work better.

  1. Save on Parking and Space

Cars take up a lot of real estate. A single car parking spot can accommodate up to 10 bicycles. By providing bike racks instead of more car parking, you can optimize your office space and save money on expensive parking infrastructure. For organizations located on or near military bases, providing bike-friendly amenities can also ease the strain on limited military base parking options while promoting sustainable commuting.

  1. Reduce Traffic and Improve Air Quality

Fewer cars on the road mean less congestion and cleaner air. When more people opt to cycle, everyone benefits from a smoother commute and better environmental conditions. And, while we’re not here to preach, cleaner air does sound pretty good, right?

  1. Attract and Retain Talent

Offering bike-friendly amenities can set your company apart when it comes to recruiting. Younger workers, particularly those in the 25-40 age bracket, increasingly prioritize sustainability and work-life balance. Providing bike infrastructure shows you’re committed to those values.

Should Your Office Have Bike Parking?

Short answer? Absolutely. A bike-friendly business starts with secure and accessible bike parking. But don’t just toss a rack in the corner and call it a day — here are some best practices if you’re wondering whether your office should have bike parking available:

  1. Location, Location, Location

Install bike parking near the main entrance to make it convenient for employees. If possible, keep the racks under cover to protect bikes from weather conditions. A visible, easily accessible spot signals that your business genuinely supports cycling.

  1. Security is Key

No one wants to worry about their bike being stolen while they’re at work. Invest in sturdy, tamper-resistant racks and, if feasible, consider a secure bike storage room with employee-only access.

  1. Room to Grow

As your business grows, so will the number of cyclists. Plan for future demand by installing more racks than you think you need. Aim for a ratio of one bike parking spot for every 10 employees.

 

Source: Unsplash.com/VISHAKHA JAIN

 

Building a Bike Infrastructure Program

Creating a robust bike infrastructure program involves more than just adding a few racks. You want to make cycling a practical and appealing option. Here’s a roadmap to get started:

  1. Install Bike Repair Stations

A free bike repair station is a game-changer. Equipped with basic tools and an air pump, these stations empower employees to handle minor fixes on-site. By removing the fear of a flat tire ruining their day, you’re making bike commuting more accessible.

With goCommute’s BikeBoost program, organizations in Hampton Roads can apply to receive donated bike repair stations and bike racks – installed at no cost! Applications are accepted from May through September, making it easier than ever to bring bike-friendly infrastructure to your business. Why not give your employees one less excuse to skip their bike commute?

  1. Offer Shower and Changing Facilities

Longer commutes or hot days mean some cyclists will want to freshen up. If space allows, providing showers and changing areas can make a world of difference. Even a basic setup with a shower stall and lockers helps employees feel more comfortable biking to work.

  1. Encourage Resource Sharing

Knowledge is power! Provide your in-office employee tips on commuter cycling through internal newsletters or company chat channels. Topics might include:

  • Local cycling routes and shortcuts
  • Safety best practices (like wearing reflective gear)
  • How to maintain and store a bike during work hours

This fosters a supportive cycling culture and encourages hesitant employees to give it a try.

  1. Flexible Work Hours

Looking for just one simple but effective change? Let employees flex their schedules. This allows bike commuters to avoid rush-hour traffic or bad weather, making their ride safer and more appealing.

  1. Provide Carpool Matching

For employees who live farther away or need a backup option, promote carpool matching in Hampton Roads through goCommute’s platform. This service connects commuters with others traveling in the same direction, providing an easy, sustainable solution to driving solo.

Source: Unsplash.com/Tasha Kostyuk

 

How to Promote Your Bike Infrastructure Program

Building bike infrastructure is a great start, but what about spreading the word to get employees excited? Here are some creative ways to engage your team:

  1. Celebrate Bike Month

May is National Bike Month, making it the perfect opportunity to launch or refresh your bike infrastructure program. Organize a “Bike to Work” day with free coffee and snacks for cyclists and encourage participation with fun incentives like raffles or extra PTO.

  1. Create a Bike Buddy System

New to biking? It can be intimidating. Pair experienced bike commuters with those curious to try it. This mentorship approach makes it easier for newbies to navigate routes, learn safety practices, and build confidence.

  1. Offer Incentives

Through goCommute’s collaboration with DRPT, the ConnectingVA Rewards program allows employees to earn incentives for choosing sustainable commuting options like biking. By enrolling in the program, employees can track their bike commutes and receive points redeemable for cool rewards. It’s a no-brainer: bike more, earn more. For details, visit ConnectingVA Rewards.

How Bike Infrastructure Pays Off

Still on the fence? Here are some perks of investing in bike-friendly infrastructure:

  • Lower Health Costs: Active employees tend to be healthier, leading to fewer sick days and reduced health insurance claims.
  • Improved Retention: Providing bike amenities signals you care about your employees’ well-being, which can boost job satisfaction and retention.
  • Positive Engagement: Promoting sustainable initiatives can enhance your brand image and attract eco-conscious customers.

Practical Tips for Getting Started

Ready to roll? Here are a few steps to kickstart your bike infrastructure journey:

  1. Survey Your Team: Ask employees if they would use bike amenities and what features matter most to them.
  2. Start Small: Begin with basic facilities like bike racks and repair stations, then expand as demand grows.
  3. Partner with Local Groups: Collaborate with local cycling organizations to offer workshops or route planning assistance.

Final Thoughts

Investing in bike infrastructure isn’t just a nice-to-have — it’s a strategic move toward a happier, healthier and more cost-effective workplace.