Parkside at Charles Street ranks as one of nation's top ORA communities

Virginia Beach, Va.—The Breeden Company, the nationally recognized Virginia Beach-based real estate development firm, announced today that Parkside at Charles Street, a Breeden Class-A multifamily asset in Newport News, Virginia, has once again been designated by J Turner Research as one of the nation’s top Online Reputation Assessment (ORA) ranked communities. J Turner Research is an independent research company that, among many things, monitors the online reviews and ratings of more than 130,000 properties nationwide.

“I am more than proud of the consistent efforts of the Parkside at Charles Street management team in interacting with prospective residents and current residents to evoke top scores and reviews,” said Bonnie Moore, President of Breeden’s Property Management division. “It is an enormous feat to not only obtain this national designation in a year, but the Parkside at Charles Street team has obtained this highly coveted honor year after year. This award speaks to their dedication to excellence.”

J Turner Research pioneered the ORA score. This score serves as a multifamily industry standard in measuring, benchmarking and comparing a property’s online reputation nationally and in each submarket and market. The ORA model measures a property’s online reputation across various review sites and internet listing sites by establishing a single score on a scale of 0-100. In 2022, J Turner Research determined that the average ORA score was 62.69. More tha490 properties across the country qualified for the top ORA score listing with 82% of those properties scoring at or above an ORA score of 90.

Parkside at Charles Street Apartments obtained an ORA score of 97. The community has been designated with this top national honor for several years and is the only apartment community in Newport News, Virginia to receive the distinguished honor.
Parkside at Charles Street Apartments. Photo credit: John Wadsworth
To learn more about J Turner Research and the ORA score, visit www.jturnerresearch.com.

ABOUT THE BREEDEN COMPANY
Nationally recognized, with more than 60 years of expertise in every facet of the industry, The Breeden Company is a vertically integrated real estate development organization that boasts market-leading divisions including commercial real estate, multifamily property management and general contracting. With a portfolio of over 25,000 apartments and 2 million square feet of retail and office that have been owned, managed and developed, The Breeden Company is one of the premier real estate development firms in the country. Breeden Realty is one of the top commercial real estate firms in Virginia (Virginia Business, 2022); Breeden Property Management is one of the top multifamily property management firms in the country (Multi-Housing News, 2022); Breeden Construction, the much-acclaimed multifamily general contractor for numerous third-party clients, is one of the top multifamily builders in the country (Multi-Housing News, 2022). For more information regarding The Breeden Company, visit www.thebreedencompany.com.