Whether you are a non-profit, large business, or anywhere in between, we know marketing is always front of mind. We researched and compiled a list of 5 best practice marketing tips for your business.

People love to see other people

Did you know that pictures that contain people have a higher reaction rate than those that do not? That is because people love to see other people. When you see an image of a person, you can relate and a level of trust is created.  There are many ways you can incorporate images of people into your marketing content. You can highlight your leadership staff or board, show pictures of your employees in action, and even share event highlights of individuals interacting with your business.

Have your own voice

We just learned that people love seeing images of other people, but they also like hearing an authentic voice. Those who follow your business want to hear from you, not a generalized post that is used by other businesses. Share what sets you apart from others in your industry and let your customers or followers know there is a human on the other side of the computer. You can do this in many ways! A few examples can be sharing what your company does within the community, a sneak peek at what upcoming projects you are working on, or even a day in the life of a worker at your company. The possibilities are endless, just show what makes your businesses unique.

Use a specific call to action

Do you want to share event information? Would you like to share upcoming promotions? Are you in need of sponsors? These are questions you need to ask yourself when creating your marketing plan. It is important to focus on one call to action and stick with it. If you have too many asks, then your main objective may get lost and your goal may not be achieved. A great way to discover your call to action is to look at your objectives and create a single email or social media post focusing on those objectives. That way, your viewers will be given more focused information and you will see higher results.

Know your audience

It is important to know who you are trying to reach. A marketing plan for Fortune 500 executives will be completely different than a plan for small businesses. A good practice is to make a list of your different audiences and make a list of what your business can provide them. You can use that list to help form a call to action that directly pertains to that group. You want to make sure you only send executive-focused information to executives and small business-focused information to small businesses. Time is money and the companies who view your information will appreciate your targeted marketing efforts!

Consistency is key

Make sure your marketing plan has a consistent schedule. It is ineffective to post only once a month or once every two months. An example of creating consistency is a monthly newsletter. If you promote your monthly newsletter then only send it quarterly, this will be confusing to your audience. Those who follow your business and those who you interact with want to know what is happening regularly. People like consistency and providing updates and content on a regular basis ensures your business is advertised front and center putting it always top of mind. A simple way to keep a constant content flow is to have a well thought out marketing plan.

Have you read our blog post on free email platforms? If not, check it out at: www.hrchamber.com/blog/free-email-platforms-for-your-business/