Lauren Roberts Carter serves as Vice President of Marketing & Communications for the Hampton Roads Chamber, where she leads the strategy and execution of marketing initiatives that elevate the Chamber’s brand, amplify its impact, and strengthen engagement across the regional business community.
In this role, Lauren oversees a comprehensive, multi-channel marketing and communications strategy spanning digital platforms, social media, email, print, and storytelling campaigns. Her work focuses on increasing visibility for the Chamber, its members, and its mission—ensuring Hampton Roads’ business community is informed, connected, and positioned for growth.
Lauren also leads Start in Hampton Roads, the region’s first-of-its-kind talent attraction and retention initiative. Designed to showcase Hampton Roads’ career opportunities, top employers, and exceptional quality of life, the initiative markets the region nationally to job seekers, students, military talent, and relocating professionals.
What Lauren finds most rewarding about her role is supporting the businesses that drive Hampton Roads forward. A passionate advocate for the region, she takes pride in telling the stories of its people, industries, and communities while championing the quality of life that makes Hampton Roads a great place to live, work, and build a career.
Outside of work, Lauren enjoys exploring Hampton Roads whether she’s learning to golf on one of the region’s beautiful courses (warm weather only), grabbing a cobb salad at TASTE, visiting locally owned coffee shops, playing pickleball, reading, or scrolling social media for the latest trends.
