Does the thought of building a website give you the heebie-jeebies? It’s okay to admit it. It can seem daunting with the time involved, the struggle to write content, and then all that tech talk of URLs, SEO, and meta tags.

Take a deep breath. We’ve got you. In this workshop, you’ll crack the online code by learning how to:

• Clarify your message to reach the right customers

• Craft a homepage to increase sales

• Create powerful headlines to draw attention

• Use call-to-action strategies to drive results

• Understand copywriting to deepen engagement

• Utilize images and videos to soften your brand

• Collect contact info to grow your database

• Use keywords to increase search engine rankings

• Highlight testimonies to build consumer confidence

• Offer resources to showcase your expertise

• Add commerce strategies to better close the sale

Filled with stories and interactive frameworks, you’ll leave this workshop with a practical game plan. And best yet, it will be helpful whether you’re a newbie or an experienced pro.

Your website should do more than look pretty. It must be your 24/7 salesperson, turning online visitors into customers.

Taught by Brian Forrester and Tom Powell, owners of Genie Jar Digital, a Williamsburg, VA creative agency.

Register now:

https://www.eventbrite.com/e/592567975767